10 Impressive B2B Examples That Will Blow Your Mind
As a B2B marketer, you know that the landscape is constantly changing. In order to stay ahead of the competition, you need to be constantly innovating and finding new ways to engage your target audience. Fortunately, there are plenty of examples out there of companies that are doing just that. Here are 10 impressive B2B examples that will blow your mind:
Oracle has been a leader in the software industry for years, but they have recently made a big push into cloud computing. Their marketing strategy has been focused on showcasing the power of their cloud platform through a series of webinars and thought leadership pieces.
Actionable item: Take a page out of Oracle's book and focus on thought leadership as a way to differentiate your brand.
HubSpot is known for their inbound marketing tools, but they have also developed a strong community of marketers through their HubSpot Academy. By offering free training and certifications, they have created a loyal following of brand advocates.
Actionable item: Consider building a community of your own through free resources and certifications.
3. General Electric
General Electric has been at the forefront of industrial innovation for over a century, but they have recently started to embrace social media as a way to connect with their target audience. They even launched a branded podcast series called "The Message."
Actionable item: Don't be afraid to experiment with new channels, even if they are not traditionally associated with B2B marketing.
Adobe is best known for their design software, but they have also developed a suite of marketing tools. They have been using their own products to drive growth, creating visually stunning campaigns that showcase the power of their platform.
Actionable item: Use your own products to market your brand and show off their capabilities.
Hootsuite is a social media management tool that has built a strong reputation through content marketing. They consistently produce high-quality blog posts and webinars that provide value to their target audience.
Actionable item: Develop a content marketing strategy that offers value to your target audience and establishes your brand as a thought leader.
6. Hubbell Lighting
Hubbell Lighting is a B2B company that specializes in lighting solutions for commercial and industrial spaces. They have used social media as a way to showcase the beauty of their products, creating visually stunning photos and videos of their lighting solutions in action.
Actionable item: Use social media to showcase the beauty and value of your products in creative ways.
7. American Express
American Express has a long history of providing financial services to businesses, but they have recently started to lean into the experience economy. They have partnered with companies like Airbnb to offer unique experiences to their customers.
Actionable item: Consider partnering with other companies to offer unique experiences that differentiate your brand and drive loyalty.
Intel is a leader in the semiconductor industry, and they have used content marketing as a way to showcase their thought leadership. They have created a platform called "Intel IQ" that features stories and insights from their employees and partners.
Actionable item: Develop a platform that allows you to showcase thought leadership from your employees and partners.
Salesforce is a leader in the customer relationship management (CRM) industry, and they have used events as a way to build relationships with their customers. Their Dreamforce event is one of the largest B2B events in the world, attracting thousands of attendees each year.
Actionable item: Use events as a way to build relationships with your customers and prospects.
ExactBuyer is a B2B lead generation tool that uses artificial intelligence to help companies find and connect with their target audience. By leveraging data and machine learning, they are able to provide highly targeted leads that drive business growth.
Actionable item: Sign up for ExactBuyer and start using their AI-powered lead generation tools to drive business growth.
As you can see, there are plenty of examples out there of B2B companies that are pushing the boundaries and finding new ways to engage their target audience. By taking inspiration from these examples and implementing actionable strategies, you can achieve success in your own B2B marketing efforts.Sign up for ExactBuyer