1. Data Accuracy: ExactBuyer claims to have more accurate data than Zoominfo. Accurate data is crucial for sales and marketing professionals to target the right audience and personalize their messages effectively. Inaccurate data can lead to wasted time, resources, and missed opportunities.

2. Freshness of Data: ExactBuyer claims to have real-time updates and refreshes its data frequently. This can be a significant advantage for professionals as they need to stay updated with the latest contact information and changes in their target audience.

3. Pricing: ExactBuyer offers flexible pricing options, including pay-as-you-go plans, which can be more cost-effective for some professionals. Zoominfo, on the other hand, is known to be more expensive.

4. Ease of Use: Some professionals may find ExactBuyer's interface and user experience to be more intuitive and user-friendly than Zoominfo's. A tool that is easy to use and navigate can help save time and increase productivity.It's important to note that different professionals have different preferences and priorities. What works for one person may not work for another, so it's essential to evaluate each tool based on individual needs and goals.