This annual churn equates to roughly 1.6 million companies, some of which are your exact buyers. (source)
What is firmographic data and how do you use it?
Firmographics is a fancy word to describe everything we know about a company or prospective account. Much of this information can be found online as nearly 85% of new companies have a web presence (source). Data on companies can also be found via their brick and mortar locations as well as local company directories.
Standard Firmographic Filters:
Company Structure: Private or Public
GTM Strategy: SaaS, License, API
Founded Year: How old is the company?
Employee Count: How many employees are at the company.
Geographical locations: Headquarters & branches
Unique Firmographic Filters:
Pricing Information: How does the company price it's own products?
Products: What type of products does the company sell?
Solutions & Services: What services or solutions does the company offer?
Business Development Programs: does the company offer partnership or affiliate programs?
Agency Type: is the company an brand agency, marketing agency, dev shop, or lone consultant?
Social Growth Rates: How quickly is their instagram, facebook, twitter, or linkedin page growing followers?
Employee Growth Rates: How does the number of employees at the company change over time.
Funding Information: How much money the company has raised, from which investors, and when?
Department Size: The number of employees per department
Alexa Rank: The companies website rank according to Alexa ratings.
Podcast: Does the company host a podcast?
Blog: Does the company have a blog? (Maybe they need one ;)
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Combined with ExactBuyer’s unrivaled contact and company coverage, our firmographic data enables real-time delivery of hyper-targeted audiences.
ExactBuyer customers have access to the best quality data in the market that can drastically change how you think about your target market.